GIVE A TOSS FOR HOMELESS VETERANS
All profits raised will be donated to Homes for Heroes
In the lead-up to Anzac Day 2017 the RSL & Services Clubs Association is supporting a state-wide initiative to raise awareness of the issues facing our homeless veterans. As you would be aware, too many veterans are sleeping rough on the streets – many because of issues associated with their service to our country.
‘Give a Toss for our homeless veterans’ is a simple club-based campaign that will put the spotlight on the work we all do to support our veterans. It will also help us raise much needed funds for Homes for Heroes.
Australia in the Great War (AGW) is providing collector two-up sets and commemorative pennies at less than cost price so that you can offer these to your members – either as member incentives or for sale. On-selling will maximise the return for Homes for Heroes and will be seen by members as exceptional value – the two up sets are normally $24.99 but you will be able to on-sell for only $5.00. Pennies will retail for $2.00 rather than the RRP of $5.00. These are premier products that leverage both community interest in the Anzac Centenary and also the tradition of ‘tossing the coins’ at Anzac Days. Each campaign pack has five different Great War themes for each product – this will encourage members to purchase multiple products to build a set.
Your campaign pack contains:
• Seventy five (75) AGW Two-up sets - five versions
• Two hundred (200) AGW Collector Pennies - five versions
• Two Homes for Heroes initiative branded point of sale stands (1x Penny and 1x Two-up)
• Two A2 colour posters
The total cost is $600.00 which includes a $175.00 donation to the Veteran Benevolent Fund, with proceeds supporting Homes for Heroes. I would encourage you to also donate profits from the sale of products (another $175.00).
Contributions by cheque should be made to:
VETERANS BENEVOLENT FUND
c/- Suite 1103, 109 Pitt Street, SYDNEY, NSW 2000.
Or direct transfer of contributions to the Account established to receive these funds:
Account name: Veterans Benevolent Fund
CLICK HERE TO ORDER YOUR 'GIVE A TOSS' PACK
AGW will provide point of sale display boxes, posters and online materials you can adapt to promote the initiative to members and to your local media.
This is a fantastic opportunity for your club, both to engage current members and also to attract new members through your community media. Importantly it is reminding all that our focus is on helping veterans.
I urge you to get involved in this worthwhile initiative.
CEO RSL & Services Clubs Association
For more details on the campaign and the resources to help you run the campaign locally please CLICK HERE.